SEA

Sports and Entertainment Access, LLC

FOR IMMEDIATE RELEASE Contact: Jill Joslin 972-444-2537

 

 

SEA DIVES INTO A VIRTUAL “SEA” OF SPORTS & BUSINESS OPPORTUNITY

“The influence of sports celebrities on the American public is very significant,” says Mike Stone, CEO of newly formed, Irving, Texas-based, Sports and Entertainment Access (SEA). “We formed this company to be the link between American business enterprises and the celebrities that can add value to their brands.

SEA is an LLC formed by top executives from the fields of sports and sports marketing to provide branding services to Fortune 1000 companies who desire the valuable visibility and association with prominent sports figures. Street & Smith’s, one of the national sports media experts, estimates the sports sponsorship market and sports event merchandising and collectables market at $6 billion respectively, with sports endorsements being worth an additional $1 billion. SEA uses it contacts, expertise and media savvy to create promotions that tap into that multi-billion dollar market, bringing brand identity and entertainment value to its clients. Beyond special events, SEA works with clients to create branding and marketing strategies that include merchandizing, forming celebrity partnerships, developing event collectables and building customer and client relationships. In addition, SEA has its own media production component that can create customized video packages or press releases to further spread the news of its clients’ events and success stories.

The SEA team, led by Stone is comprised of President, Mary McKay, she worked with AMG representing clients such as Emmitt Smith, Curtis Martin, Barry Sanders and Barry Bonds and VP, Jill Joslin, a licensing and marketing specialist from Reebok International, Wilson Sporting Goods and Oshman’s Sporting Goods. In addition, SEA boasts the association with former Dallas Cowboy, Daryl Johnston, a 12-season, two-time Pro-Bowl player with three Super Bowl rings, now a commentator with NFL on FOX. Another consultant, an “America’s Team” and U.S. Air Force veteran, Chad Hennings, adds further expertise, as he has combined his three Super Bowl rings with media co-hosting and his real estate and advertising management companies.

“We have a team that knows their way around marketing with celebrities and the power of insightful sponsorships” says Stone who has a distinguished record of leadership with ventures such as the Texas Rangers Baseball Club, the Northern League, the United Baseball League and Olympic Boxing. “The opportunities for business and sports to partner are out there,” he adds, “SEA is the catalyst for bringing the right elements together.”

Published on Tuesday, March 18th, 2008 at 12:08 pm in Press Releases.