Licensing
Licensing is an often overlooked opportunity for companies to create untapped revenue streams and brand extensions. Licensed products, especially those involving sports and entertainment properties, have built-in loyalty factors that speak to consumers’ lifestyles and personal identities, crossing over all socio-economic variables. Whether you have a new or existing product or property to license, or would like to become a licensee, our expertise and established relationships will open the door to this powerful branding strategy. We provide:
- Licensing strategy development
- Contract negotiations
- Complete marketing, merchandising and promotions
- Licensed properties relationships